A great post over on the main Wordsworks business copywriting blog here, about how to write headlines that pull your readers in. Check it out.
Tuesday 8 April 2008
Tuesday 11 March 2008
Who are you trying to impress?
I had an interesting discussion recently with a lawyer I was writing an article for. It illustrates one of the key lessons of good writing that all of us, not just lawyers, can learn from.
He'd asked Wordsworks to help write an article a general business magazine. It was about current sentiment in the corporate finance market. In the notes the lawyer gave me and in our conversations, he insisted on using complex terminology and industry jargon.
I suggested that it would make more sense, given the audience, to ditch the jargon and instead explain the issues in simple, easy-to-understand language. He responded that, "I have to use jargon to show people I know what I'm talking about."
This shows a common but dangerous confusion about the purpose of business writing. You're unlikely to impress your readers (often potential clients) by using jargon and terminology that they may not understand. You are in effect saying, look how well I understand my business. But what is more relevant to your readers, is how much you understand their business. And that means using clear, simple language; language that shows that not only do you understand the issues well enough to explain them in plain English, but more importantly, that you understand how those issues relate to their business and the challenges they face.
Wednesday 6 February 2008
Copywriting Agency for the UK & Overseas
1. WORDSWORKS GOES DUTCH
Professional services copywriting agency Wordsworks is exporting the power of the written word to the Netherlands.
The Manchester-based agency has been appointed by MindsinMotion.net, a Dutch-government funded website on ‘green’ transport, to provide weekly news and features in English on environmental transport issues from across Europe.
Wordsworks, which already has several clients in the environmental sector, will research and write weekly stories on topics such as alternative fuels and environmentally-friendly buses.
It will also provide ad hoc support to the development and branding of the website and associated marketing communications material.
Gareth Chadwick, managing director of Wordsworks, says that, “English is a hugely important language in the international business arena. Companies all over the world use it to communicate across borders and reach new markets and new clients. To do that effectively can be a challenge for non native English speakers. Wordsworks can help them overcome that challenge.”
Wordsworks is a specialist writing consultancy, with a particular focus on the professional services, enterprise and environmental sectors.
It was set up by former journalist Gareth Chadwick in 2003 to provide outsourced writing and editing services. Typical projects include firm brochures, web sites, case studies, blogs, recruitment brochures, client newsletters, reports and in-house magazines.
Wordsworks’ client list includes The College of Law, Ince & Co, Foresight Venture Partners, Addleshaw Goddard, UK Centre for Environmental and Economic Development, TLT Solicitors, Northwest Regional Development Agency and The Independent.
Prior to setting up Wordsworks, Gareth was a journalist specialising in business and professional services. His credits include The Times, The Sunday Times, The Independent , The Lawyer, Legal Director and Managing Partner magazine.
Editor’s note
Wordsworks is based in Stockport, South Manchester, and employs three people. It also has a roster of experienced external journalists and copywriters that it uses for specific projects.
For further information, please contact:
Gareth Chadwick
Wordsworks
http://www.wordsworks.co.uk/
Tel: 0161 443 4135
Email: gareth.chadwick@wordsworks.co.uk
2. WORDSWORKS FULL OF EASTERN PROMISE
Professional services copy-writing agency Wordsworks has won its second overseas commission in a month.
The Manchester-based agency has been appointed by Singapore-based international business association XL Foundation to write its first annual sustainability report.
Inspired by the UN-sanctioned Global Reporting Initiative, the sustainability report outlines the work of the XL Foundation in the context of its environmental, social and cultural impact. It will include feature articles, interviews, case studies and profiles.
The new clients cap a busy summer for Wordsworks, which has recently finished writing recruitment brochures for two major law firm clients.
Gareth Chadwick, managing director of Wordsworks, said, “this autumn has been our busiest quarter ever. More and more firms are recognising that they need to communicate their expertise and their brand in a way that reinforces their credibility, not detracts from it. Creating professional, clear and engaging written material is fundamental to that.”
Wordsworks is a specialist writing consultancy, with a particular focus on the professional services, enterprise and environmental sectors.
It was set up by former professional services journalist Gareth Chadwick in 2003 to provide outsourced writing and editing services. Typical projects include firm brochures, web sites, case studies, blogs, recruitment brochures, client newsletters, reports and in-house magazines.
Wordsworks’ client list includes The College of Law, Ince & Co, Foresight Venture Partners, Addleshaw Goddard, UK Centre for Environmental and Economic Development, TLT Solicitors, Northwest Regional Development Agency and The Independent.
Prior to setting up Wordsworks, Gareth was a journalist specialising in business and professional services. His credits include The Times, The Sunday Times, The Independent , The Lawyer, Legal Director and Managing Partner magazine.
Editor’s note
Wordsworks is based in Stockport, South Manchester, and employs three people. It also has a roster of experienced external journalists and copywriters that it uses for specific projects.
For further information, please contact:
Gareth Chadwick
Wordsworks
http://www.wordsworks.co.uk/
Tel: 0161 443 4135
Email: gareth.chadwick@wordsworks.co.uk
copywriting agency, journalism for business, freelance journalist, freelance copywriter, copywriting business, copywriting for major business, corporate copywriting, professional copywriting services
Professional services copywriting agency Wordsworks is exporting the power of the written word to the Netherlands.
The Manchester-based agency has been appointed by MindsinMotion.net, a Dutch-government funded website on ‘green’ transport, to provide weekly news and features in English on environmental transport issues from across Europe.
Wordsworks, which already has several clients in the environmental sector, will research and write weekly stories on topics such as alternative fuels and environmentally-friendly buses.
It will also provide ad hoc support to the development and branding of the website and associated marketing communications material.
Gareth Chadwick, managing director of Wordsworks, says that, “English is a hugely important language in the international business arena. Companies all over the world use it to communicate across borders and reach new markets and new clients. To do that effectively can be a challenge for non native English speakers. Wordsworks can help them overcome that challenge.”
Wordsworks is a specialist writing consultancy, with a particular focus on the professional services, enterprise and environmental sectors.
It was set up by former journalist Gareth Chadwick in 2003 to provide outsourced writing and editing services. Typical projects include firm brochures, web sites, case studies, blogs, recruitment brochures, client newsletters, reports and in-house magazines.
Wordsworks’ client list includes The College of Law, Ince & Co, Foresight Venture Partners, Addleshaw Goddard, UK Centre for Environmental and Economic Development, TLT Solicitors, Northwest Regional Development Agency and The Independent.
Prior to setting up Wordsworks, Gareth was a journalist specialising in business and professional services. His credits include The Times, The Sunday Times, The Independent , The Lawyer, Legal Director and Managing Partner magazine.
Editor’s note
Wordsworks is based in Stockport, South Manchester, and employs three people. It also has a roster of experienced external journalists and copywriters that it uses for specific projects.
For further information, please contact:
Gareth Chadwick
Wordsworks
http://www.wordsworks.co.uk/
Tel: 0161 443 4135
Email: gareth.chadwick@wordsworks.co.uk
2. WORDSWORKS FULL OF EASTERN PROMISE
Professional services copy-writing agency Wordsworks has won its second overseas commission in a month.
The Manchester-based agency has been appointed by Singapore-based international business association XL Foundation to write its first annual sustainability report.
Inspired by the UN-sanctioned Global Reporting Initiative, the sustainability report outlines the work of the XL Foundation in the context of its environmental, social and cultural impact. It will include feature articles, interviews, case studies and profiles.
The new clients cap a busy summer for Wordsworks, which has recently finished writing recruitment brochures for two major law firm clients.
Gareth Chadwick, managing director of Wordsworks, said, “this autumn has been our busiest quarter ever. More and more firms are recognising that they need to communicate their expertise and their brand in a way that reinforces their credibility, not detracts from it. Creating professional, clear and engaging written material is fundamental to that.”
Wordsworks is a specialist writing consultancy, with a particular focus on the professional services, enterprise and environmental sectors.
It was set up by former professional services journalist Gareth Chadwick in 2003 to provide outsourced writing and editing services. Typical projects include firm brochures, web sites, case studies, blogs, recruitment brochures, client newsletters, reports and in-house magazines.
Wordsworks’ client list includes The College of Law, Ince & Co, Foresight Venture Partners, Addleshaw Goddard, UK Centre for Environmental and Economic Development, TLT Solicitors, Northwest Regional Development Agency and The Independent.
Prior to setting up Wordsworks, Gareth was a journalist specialising in business and professional services. His credits include The Times, The Sunday Times, The Independent , The Lawyer, Legal Director and Managing Partner magazine.
Editor’s note
Wordsworks is based in Stockport, South Manchester, and employs three people. It also has a roster of experienced external journalists and copywriters that it uses for specific projects.
For further information, please contact:
Gareth Chadwick
Wordsworks
http://www.wordsworks.co.uk/
Tel: 0161 443 4135
Email: gareth.chadwick@wordsworks.co.uk
copywriting agency, journalism for business, freelance journalist, freelance copywriter, copywriting business, copywriting for major business, corporate copywriting, professional copywriting services
Tuesday 8 January 2008
Professional Services Copywriters
Copywriting Agency
Wordsworks is a copywriting agency. We help organisations harness the power of words to improve their business. We work with design and marketing agencies looking for words for specific projects, or we work directly with businesses looking to improve the quality and clarity of their written material.
Wherever you need words, think of wordsworks. We can usually help. We use words effectively and efficiently to inform, advise, educate and persuade. Some of the recent projects for which we’ve provided the words include: case studies, web sites, blogs, annual reports, in-house publications, client newsletters, marketing material, speeches and ghost writing for senior management. Whatever the project, we’ll give you well-written, engaging and interesting copy.
For further information, please contact:
Gareth Chadwick
Wordsworks
http://www.wordsworks.co.uk/
Tel: 0161 443 4135
Email: gareth.chadwick@wordsworks.co.uk
Wordsworks is a specialist writing consultancy, with a particular focus on the professional services, enterprise and environmental sectors.
The business was set up by former journalist Gareth Chadwick in 2003 to provide outsourced writing and editing services. Typical projects include firm brochures, websites, case studies, blogs, recruitment brochures, client newsletters, reports and in-house magazines.
Wordsworks’ client list includes The College of Law, Ince & Co, Foresight Venture Partners, Addleshaw Goddard, UK Centre for Environmental and Economic Development, TLT Solicitors, Northwest Regional Development Agency and The Independent.
Prior to setting up Wordsworks, Gareth was a journalist specialising in business and professional services. His credits include The Times, The Sunday Times, The Independent, The Lawyer, Legal Director and Managing Partner magazine.
For further information, please contact:
Gareth Chadwick
Wordsworks
http://www.wordsworks.co.uk/
Tel: 0161 443 4135
Email: gareth.chadwick@wordsworks.co.uk
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About Me
- Professional Journalist & Copywriter
- Wordsworks copywriting agency was set up by Gareth Chadwick in 2003. Gareth is a professional copywriter and journalist. He trained in Manchester and London and edited a monthly legal magazine in Kensington, London. Realising that although the streets of London are paved with gold, most of it already belongs to someone else, he moved back to Manchester in 2000 to become a freelance copywriter.